TOPEKA, Kan. (March 16, 2010) 鶹Ƶ, Inc. announced today that Gumout has become its Preferred Fuel System Additives. The multi-faceted partnership was developed to expand both Gumouts brand within grassroots motorsports and 鶹Ƶs brand within the consumer marketplace.In addition to serving as the Preferred Fuel System Additives of 鶹Ƶ and Presenting Sponsor of the 2010 National Convention, the Gumout brand becomes the title sponsor of the Gumout Super Challenge, which concludes every Tire Rack 鶹Ƶ ProSolo event, as well as the Gumout Pole Position at the 2010 National Championship Runoffs.When we announced that Gumout had become the presenting sponsor of this years National Convention, we noted that it was the first of a number of announcements related to Gumout and its parent company, Shell Lubricants, 鶹Ƶ VP, Marketing & Communications Eric Prill said. We were excited to welcome Gumout into the 鶹Ƶ family at Convention and look forward to a partnership that is beneficial to both Gumout and the 鶹Ƶ membership.The exposure elements included in the partnership give Gumout the opportunity to share the benefits of its fuel system products to the most influential and knowledgeable motorsports organization in North America while directly supporting the members programs.鶹Ƶ members are both knowledgeable and influential, Gumout Brand Manager Rusty Waples said. They serve as the leaders in their communities and workplaces for all things automotive, just as Gumout is the industry leader in fuel system additives and cleaners. We are excited to work with the 鶹Ƶ racers and help them get the most out of every lap and every run in their cars.鶹Ƶ 鶹ƵFounded in 1944, 鶹Ƶ, Inc. is a 50,000 member motorsports organization that incorporates all facets of autocross, rally and road racing at both club and professional levels. It annually sanctions over 2,000 events through its 114 regions and professional subsidiary. Landmark events and series for the Club include the SafeRacer 鶹Ƶ National Racing Series; the Club Racing National Championship Runoffs® at Road America; and The Tire Rack® 鶹Ƶ Solo National Championships and ProSolo Championship at Lincoln, Neb. 鶹Ƶ is a proud official partner of Gumout, Hawk Performance, iRacing.com Motorsports Simulations, Pace American, Racing Radios, SafeRacer, Sunoco, The Tire Rack and Volkswagen. For more information, please visit www.scca.com.鶹Ƶ GumoutSince 1945, Gumout® performance chemicals have delivered cutting-edge technology to help motorists get the most from every mile, with products blended specifically to clean, protect, and enhance critical vehicle parts. Gumout is produced and marketed by Shell Lubricants. The term Shell Lubricants collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.a The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, a portfolio of leading car care brands and Jiffy Lube® lubrication services. For more information about Gumout, please visit www.gumout.com.*Kline & Company, Competitive Intelligence for the Global Lubricants Industry, 2008 2018.
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