TOPEKA, Kan. (Jan. 4, 2018) -- Beginning immediately, the Â鶹ÊÓƵ® has hired Chris Robbins as the new Director of Region Development. Robbins will now lead both the Region Development and Member Services departments.
In his new role, Robbins will focus on helping Â鶹ÊÓƵ® regions grow by developing and deploying an effective mix of membership acquisition, membership service and training, and program creation as part of an overall development plan for regions. He will work closely with staff, regional leadership and member services to provide regions with effective growth strategies.
Robbins worked at Southwest Airlines for more than two decades. From 2011 until his retirement in 2017, he served as a Customer Service Senior Manager, as well as a Curriculum Development Senior Manager and Senior Program Lead at Southwest Airlines University. He was part of the original leadership team focused on centralizing training for Southwest Airlines, provided leadership for a team of curriculum designers and developers, and managed customer service/hospitality training for over 54,000 employees. Additionally, Robbins has been a guest speaker at several Â鶹ÊÓƵ National Conventions.
“The Â鶹ÊÓƵ has been part of my life since childhood, attending Â鶹ÊÓƵ events in Ponca City and Salina with my dad,” Robbins said. “It’s now an honor to join the staff of one of the most recognized brands in motorsports to actively engage Region Leadership, Members, Staff and Stakeholders in service of growing Â鶹ÊÓƵ participation and membership.”
Joining the Â鶹ÊÓƵ in 2007, Robbins is a member of the Texas Region and served from 2012 to 2014 as the Region’s Membership Chair where he produced a quarterly newsletter, fielded questions about Â鶹ÊÓƵ membership and Texas Region activities, and acted as Region ambassador at autocross, road racing and car show events. He is an active autocrosser who also participates in Club Trials.
Michael Cobb, Â鶹ÊÓƵ’s President and CEO, said, “Chris is a great addition to the Â鶹ÊÓƵ team as we work to accomplish our Mission of fueling a safe, fun and exciting motorsports experience for auto enthusiasts. His professional ‘tool box’ and leadership experience of over 20 years at Southwest Airlines certainly provides him with a unique set of skills which can be fully leveraged in support of serving our Members and those that serve our Members.”
The Â鶹ÊÓƵ®, Inc., founded in 1944, is a 67,500-member motorsports organization that incorporates all facets of autocross, rally and road racing at both Club and professional levels. With headquarters in Topeka, Kansas, the Â鶹ÊÓƵ annually sanctions over 2,000 events through its 116 Regions and subsidiary divisions. Much of the Â鶹ÊÓƵ’s activities are made possible with support from the following Official Partners: Chevrolet, the Official Truck of the Â鶹ÊÓƵ; Hawk Performance, the Official Brake Products of Â鶹ÊÓƵ; Mobil 1, the Official Oil of Â鶹ÊÓƵ; Sunoco, the Official Fuel of Â鶹ÊÓƵ; and Tire Rack, the Official Tire Retailer of Â鶹ÊÓƵ. To learn more, please visit .
Photo: Chris Robbins
