TOPEKA, Kan. (May 4, 2018) -- From a handful of car enthusiasts meeting in a brick home at 140 Mount Vernon Street in Boston, to a nationwide Club boasting 67,500 members, the Â鶹ÊÓƵ® has come a long way since its 1944 inception.
On February 26, 2019, the Â鶹ÊÓƵ® will officially celebrate 75 years of having fun with cars. To commemorate the achievement, a special Â鶹ÊÓƵ 75th Anniversary Diamond logo badge has been designed and will be featured in 2019 across the width and breadth of Club activities.
The logo, created especially for the Â鶹ÊÓƵ, is meant to communicate three key points. Through the overall design and use of a “diamond shape” as its foundation, the logo conveys a sense of past, present and future for the Â鶹ÊÓƵ. In concert with the above, the design has at its heart Â鶹ÊÓƵ’s legacy mark -- the “wire wheel.” Boldly atop the special mark is Â鶹ÊÓƵ’s “birth” year, 1944, and the year of its 75th anniversary, 2019, with an ornate “75” graphic curling throughout to draw together all the design elements.
Mike Cobb, Â鶹ÊÓƵ President & CEO, noted a preliminary draft of the Â鶹ÊÓƵ 75th Anniversary Diamond badge was introduced at the 2018 Â鶹ÊÓƵ National Convention in January. Beginning late in 2018, and throughout the entirety of 2019, the badge will be deployed across a broad range of communication tools and branded products.
“You only get one 75th anniversary, so we want to make the most of it,” Cobb said. “We are looking into many other unique ways and opportunities to highlight the Club’s momentous milestone, so stay tuned to see what we have in store.”
A clean version of the logo (sans firework art) will be available for Region use shortly, along with information as to how Â鶹ÊÓƵ’s 116 different Regions will be able to deploy the official Â鶹ÊÓƵ 75th Anniversary Diamond mark at a local level. There will also be opportunities to create special Â鶹ÊÓƵ 75th Anniversary Diamond gear that incorporates individual Region badges and logos.
Graphic: The Â鶹ÊÓƵ 75th Anniversary Diamond logo
